KB Home (KBH) Expands Presence In Pacific Northwest Region

 | Sep 29, 2019 10:56PM ET

After opening the first community — Falling Water in Bonney Lake — in the Seattle area, KB Home (NYSE:KBH) has plans to open its second and third new-home communities, thereby expanding presence in the Pacific Northwest region.

These new-home communities, namely Cascade Vista in Spanaway and Ridgecrest in Kent, will give buyers the ability to personalize their homes from homesites and floor plans to design features. Notably, KB Home plans to open the Ridgecrest community in early 2020.

The homes are going to be built in accordance with ENERGY STAR® certification standards, which will result in lower monthly utility costs than other resale homes. Markedly, the company focuses on giving customers greater choice and control in order to gain more customer value.

Strategies to Boost Sales

KB Home continuously focuses on the Built-to-Order approach that provides buyers with a wide range of choices and personalized customer experience through in-house community teams. This highly consumer-centric approach gives KB Home a competitive advantage over its peers.

This apart, KB Home’s returns-focused growth plan, balanced approach of allocating cash flow, improvement in gross margin and community count growth realization are expected to drive growth.

This is evident from the company’s recently released Zacks Investment Research

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