Zacks Investment Research | Jan 18, 2018 04:00AM ET
JAKKS Pacific, Inc.’s (NASDAQ:JAKK) C’est Moi announced yesterday that it will launch a collection of skin care and wearable color cosmetics specifically for teens and tweens. The collection will be available from Jan 21 on CestMoi.com and Target.com.
The brand’s Gentle Skin Care Collection includes five products priced in the range of $10 to $26. The Color Collection includes 33 products with prices ranging from $8 to $25.
Jennifer Saul, vice president of Marketing for C’est Moi stated, “We’re ecstatic to provide affordable, clean and clinically tested products that deliver on C’est Moi’s core values of education and ingredient safety.”
Move In Line With Plans
JAKKS acquired C’est Moi in October 2016. On its third quarter 2017 earnings conference call, the company mentioned plans to launch the brand in January and February at retail outlets and online stores. So the new move seems to be in line with its strategy.
C’est Moi is a kids color cosmetics and skincare line, and the move marks its entry into the teen category. We believe C’est Moi’s high-growth, high-margin products will resonate with teens and JAKKS’ sales are expected to grow post launch.
The Bigger Picture
The acquisition and launch of the C’est Moi brand is part of JAKKS’ wider goal of diversifying itself. Diversification has become imperative for the company to counter the troubles plaguing its core toy business.
JAKKS Pacific, Inc. Revenue (TTM)
Trading in financial instruments and/or cryptocurrencies involves high risks including the risk of losing some, or all, of your investment amount, and may not be suitable for all investors. Prices of cryptocurrencies are extremely volatile and may be affected by external factors such as financial, regulatory or political events. Trading on margin increases the financial risks.
Before deciding to trade in financial instrument or cryptocurrencies you should be fully informed of the risks and costs associated with trading the financial markets, carefully consider your investment objectives, level of experience, and risk appetite, and seek professional advice where needed.
Fusion Media would like to remind you that the data contained in this website is not necessarily real-time nor accurate. The data and prices on the website are not necessarily provided by any market or exchange, but may be provided by market makers, and so prices may not be accurate and may differ from the actual price at any given market, meaning prices are indicative and not appropriate for trading purposes. Fusion Media and any provider of the data contained in this website will not accept liability for any loss or damage as a result of your trading, or your reliance on the information contained within this website.
It is prohibited to use, store, reproduce, display, modify, transmit or distribute the data contained in this website without the explicit prior written permission of Fusion Media and/or the data provider. All intellectual property rights are reserved by the providers and/or the exchange providing the data contained in this website.
Fusion Media may be compensated by the advertisers that appear on the website, based on your interaction with the advertisements or advertisers.