Is Verizon Mulling Over Borrowing Consumer Data From Rivals?
Zacks Investment Research | Jun 28, 2017 07:48AM ET
According to a recent report by Business Insider, U.S. telecom behemoth Verizon Communications Inc. (NYSE:VZ) , is considering licensing consumer data from other leading telecom operators. Advertisement on the mobile video platform is gradually shifting from simple selling of banner ads on the mobile web to automated or programmatic ad selling. Verizon plans to create an innovative digital advertisement platform that can challenge tech giants Alphabet (NASDAQ:GOOGL), Facebook (NASDAQ:FB) and Twitter.
Data-Driven Advertising Market
Verizon wants to have access to a significant chunk of wireless consumer data that can be used for ad targeting. To this end, the company is exploring the possibility of forming a data partnership with its peers, such as, T-Mobile US Inc. (NYSE:S) , Sprint Corp. (NYSE:S) , Telefonica SA (NYSE:TEF) and Vodafone Group plc. (NASDAQ:VOD) . T-Mobile US, Sprint and Telefonica carry a Zacks Rank #3 (Hold) while Vodafone holds a Zacks Rank #2 (Buy). You can see Zacks Investment Research
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