Is Tripadvisor (TRIP) Doomed To Witness A Terrible 2020 Too?
Zacks Investment Research | Dec 29, 2019 08:51PM ET
TripAdvisor (NASDAQ:TRIP) has had a turbulent 2019, so far. Despite the company’s continuous efforts to bolster business strength by focusing on new strategies such as non-auction revenue growth initiatives, cost structure evaluation and returning capital to shareholders, it has failed to instill investor confidence.
We believe declining auction-based revenues, rising competition and weakness in the Hotels, Media & Platform segment, which were major headwinds in 2019, are expected to persist in 2020 as well. Additionally, mounting marketing expenses does not bode well for the company’s financial performance in the near term.
Notably, shares of this Needham, MA-based company, which is one of the largest online travel research companies globally, have lost 43.9% over a year. Meanwhile, the Zacks Original post
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