Is The Meta Platforms Stock Meltdown A Rare Buying Opportunity?

 | Nov 01, 2022 02:48AM ET

  • Advertising spend is falling, but user engagements are robust as nearly 3.7 billion people a month use Meta Platform's Family of Apps including Facebook (NASDAQ:META), Messenger, Instagram, and WhatsApp
  • CEO Zuckerberg continues to invest heavily in the Metaverse despite weak macroeconomic conditions and slowdown to its top and bottom lines
  • Meta is literally going “all in” on the Metaverse and investors are nervous as it’s still a proof-of-concept money pit
  • It’s WhatsApp application and paid messaging has yet to be fully monetized, but has more than two billion people using it daily
  • META shares are down (-71%) on the year and trade below 13X forward earnings at share prices not seen since 2016
  • Meta continues to have intrinsic value the farther shares sink as the Company has $42 billion in cash and marketable securities
  • Social media developer Meta Platforms Inc (NASDAQ:META) stock took a (-24%) cliff dive after its Q3 2022 earnings miss. While the earnings miss has investors concerned, the revenues came in better than expected by nearly $300 million. The strong U.S. dollar make a $1.79 billion impact on revenues and is expected to make a (-7%) impact in the next quarter. Engagements were strong across all its applications. Perhaps the biggest concern driving shares lower is the unfettered determination of CEO Mark Zuckerberg to go all in on Metaverse investments literally.

    While Mr. Market didn’t mind the money-losing investment when indexes were hitting highs in a raging bull market, it is extremely upset as the spending rate continues higher in light of weakening macroeconomic headwinds in a bear market. Ad spending has been falling as evidenced by the results for Snap (NASDAQ: SNAP) and Alphabet (NASDAQ: GOOGL), which saw its YouTube ad sales fall (-2%) in the last quarter.

    Investors expect CEO Mark Zuckerberg would take heed and pump the brakes on its spending, but that’s not even in the equation. In fact, Zuckerberg cautioned that the losses in its Reality Labs segment which is dedicated to the Metaverse would continue to grow “significantly” in 2023.

    Reality Labs contributed to the 19% jump in Research & Development expenses. However, the strong engagements underscore that Meta is not becoming the Myspace of social media any time soon. Meta shares are providing a bargain opportunity for investors that have been waiting for a pullback.

    h2 A Behemoth of Scale/h2

    While social media networks like Twitter, Pinterest (NASDAQ: NYSE:PINS) and Snap report their metrics in the millions, Meta Platform’s metrics are reported in the billions and engagement remains robust. Their flagship Facebook saw its highest-ever traffic of nearly 2 billion people using its platform daily.

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    Instagram has over two billion monthly active users (MAUs). Its the answer to Tik Tok is Reels. Reels has grown to over 140 billion clips across both Facebook and Instagram, up 50% in six months. Although Reels has crossed the $1 billion annual run rate, the worth rate of monetization is much slower than Feed or Stories resulting in a $500 million headwind next 12 months to 18 months.

    Its WhatsApp application hasn’t been monetized yet but sports more than two billion daily users. This is the ace up the sleeve that could spike both top and bottom lines once monetized. Total monthly reach has grown to over than 3.7 across its Family of Apps.

    h2 Double-Edged Sword and the Metaverse /h2

    CEO Zuckerberg owns 90% of the voting rights for Meta. This is a double-edged sword. His leadership led the Company to grow into the world’s largest social media platform. However, his obsession with the Metaverse has investors concerned as the only one who can hit the brakes on this investment is Mark Zuckerberg.

    This has also spooked investors into unloading shares as he detailed the pain to come,

    “We expect Reality Labs expenses will increase meaningfully again in 2023, with the biggest drivers of that being the launch of the next generation of our consumer Quest headset and hiring that has been done in 2022, but for which we are going to be paying the first full year of salaries next year.”

    He concluded,

    “There is still a long road ahead to build the next computing platform, but we are clearly doing leading work here. This is a massive undertaking. And it’s often going to take a few versions of each product before they become mainstream, but I think that our work here is going to be of historic importance and create the foundation for an entirely new way that we will interact with each other and blend technology into our lives as well as the foundation for the long-term of our business.”