Is It Time to Buy Big Tech?

 | Jan 13, 2021 03:49AM ET

Investors are always advised to go into a trade with their eyes open, to do their homework and take only very calculated risks. It’s generally a good idea to play safe rather than make losses. That’s the only way to win in the stock market.

But what if the stocks you are considering are the talk of the town? What if you already know that they have a solid track record, that they’ve been growing by leaps and bounds over the last few years and that they’re expected to continue on that route?

In such cases, it really boils down to the valuation. And the secret that’s fueling this kind of growth.

The first of the stocks I’ve lined up to discuss today is Amazon AMZN , which is classified as a retail company, but which owes every bit of its success to the digital platforms it has set up, whether on the retail side or on the Internet infrastructure side.

The company has huge data centers that store every bit of information on every one of the people that use its platforms, so this data can be analyzed to create behavioral models. If you’re an Amazon user, you’ve probably bought things from Amazon several times, which means you’ve probably saved your repeat orders, your address, your payment information, etc. And if you’re a Prime subscriber, also your video and music preferences.

Amazon knows when you buy what and for what purpose, when you tend to watch movies or the time of the day you listen to music. You are a very detailed profile in those data centers and your every transaction or use of Amazon services helps Amazon know you even better. After a while, Amazon recognizes most of your needs and can offer meaningful assistance in choosing whatever you might be looking for, to your maximum satisfaction.

So it’s no wonder that this Zacks #2 (Buy) ranked company has grown revenue and earnings at a respective 28.04% and 85.35% over the last 5 years. Nor is it surprising that it is currently expected to grow earnings at 29.23% over the next 5 years.

But Amazon is part of the regulatory scrutiny that all the big tech companies are up against now. And its current expansion plans are a drag on results. While the first may be a concern, the second is a usual thing for a growth company, no matter how big it is.

The shares have been trading sideways for a while now, but with the holiday quarter earnings report right around the corner, we could be headed for a spike in the near term. Even if that doesn’t pan out, it’s worth remembering that Amazon is currently trading at 68.69X forward 12 months’ earnings, which is below its median level over the past year. So this may be a good time to buy the shares.

Get The News You Want
Read market moving news with a personalized feed of stocks you care about.
Get The App