Time To Add Some Consumer Staples To Your Portfolio? Consider CVS

 | Jun 10, 2018 12:40AM ET

h2 Summary

The Consumer Staples Sector (XLP) is definitely out-of-favor right now.

But standard late-cycle sector rotation informs us that this is a sector to add near the end of a rally.

Four of the ten largest components of the XLP are trading at/near 52-week lows, while also having attractive yields and strong cash flows.

Consumer staples stocks are decidedly un-sexy. How can you get excited about diapers? Or toothpaste? Or cleaning supplies? The sector is also dominated by some of the largest companies on the S&P 500, which means that a realistic growth expectation for these companies is the current rate of GDP growth, nothing more. There's little chance for radical M&A or paradigm busting activity. Instead, these companies are more than likely to exhibit "more of the same" management styles.

Yet their predictability is also a strength. Investors know exactly what they're buying when they purchase these companies and are right to expect consistency in performance and management styles. And because these companies sell "staples," they're more insulated than their other, sexier equity brethren should the economy experience a contraction. This is why a general sector rotation investment strategy moves to consumer staples during the latter part of an expansion, which is about where the US economy is right now.

Moreover, staples are horribly out-of-favor right now: