IRobot's (IRBT) Products & Marketing Moves Aid, Tariffs Hurt
Zacks Investment Research | Oct 01, 2019 09:20PM ET
We have issued an updated research report on iRobot Corporation (NASDAQ:IRBT) on Oct 1.
The industrial robot maker has many tailwinds and headwinds impacting its performance.
A brief discussion of the various factors has been mentioned below.
A well-diversified product portfolio and effective marketing strategies (including television advertising campaign, trade shows and others) are iRobot’s biggest advantages. Its Braava Mops, Roomba Vacuums and Terra Mows have been well accepted in the domestic and international markets. Particularly, product demands are high in EMEA and Japan among other foreign countries. In addition, the company’s efforts to expand manufacturing capabilities outside China will likely be a boon in the quarters ahead.
Also, innovation is useful in building opportunities. In second-quarter 2019, iRobot included two products — Roomba s9+ robot vacuum and Braava jet m6 robot mop — to its portfolio. Notably, Braava jet m6 robot mop has Imprint Smart Mapping and iAdapt Navigation, with vSLAM technologies, while Roomba s9+ robot vacuum is equipped with PerfectEdge, iAdapt Navigation with Imprint Smart Mapping and Clean Base Automatic Dirt Disposal technologies. For 2019, the company believes that new products (including i7 and i7+) will constitute roughly 15% of revenues.
Despite the above-mentioned tailwinds and favorable trends with the Zacks Investment Research
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