Investor Alert As Amazon Reports Q1 Earnings

 | Apr 27, 2015 01:57AM ET

For the past week or so, Wall Street has been knee-deep in tech companies’ quarterly earnings reports.

IBM (NYSE:IBM), Facebook (NASDAQ:FB), Intel (NASDAQ:INTC), Netflix (NASDAQ:NFLX), Yahoo! (NASDAQ:YHOO), and Qualcomm (NASDAQ:QCOM) are just a few of the heavyweights to have reported.

Later today, it’s another perennial big mover’s turn – Amazon (NASDAQ:AMZN) (AMZN ).

The world’s largest online retailer reports after the closing bell.

If you hold Amazon shares, you should be aware that, on average, the stock rises or falls by 9% in the trading day immediately following the company’s quarterly earnings reports.

To put that into perspective, the average stock in the S&P 500 only moves about 1% on earnings reports.

But those are only the averages.

In the last quarter, for example, Amazon reported a rare (and surprise) profit. Shares jumped by 13%.

But this go-round, the stock could just as easily suffer a double-digit decline. Here’s why…

h2 Still Buying Into the Promise?/h2

For as long as I can remember, the market (i.e., investors) has valued Amazon’s stock on a shaky promise.

That is, after years of investing billions of dollars in growth initiatives, we’re told that one day, Amazon’s management will stop doing so.

And when they do, we’re told that it will unleash a torrent of profits.

Based on Amazon’s stock performance, investors clearly have no problem embracing this promise.