Investing In The Kitchen

 | Jul 14, 2014 10:46AM ET

Investors look for ideas from many different places. Some go to websites like Investing.com while others subscribe to regular newsletters. However, investors can find ideas closer to home. A quick look around the kitchen reveals numerous products made by publicly-traded companies.

Figure 1 compares 10 companies that make common kitchen products on the basis of return on invested capital (ROIC) and price to economic book value (PEBV). ROIC is the best measure of a company’s profitability, while PEBV most accurately captures the growth expectations embedded in a company’s stock price.