Investing In Oz
Charles Sizemore | Feb 27, 2013 02:13AM ET
In the world of finance, “Investing in Oz” is usually taken to mean investing in Australia. But with the recent interest in the 1939 classic movie The Wizard of Oz, the phrase has taken on a whole new meaning.
In 2013, Oz is back in a big way. Walt Disney Pictures, a division of the Walt Disney Company (DIS), is set to release Oz the Great and Powerful early next month. The movie—which had a $200 million budget—is a prequel to the original Wizard of Oz and tells the story of how the Wizard, played by James Franco, originally got to Oz. The Wicked Witches of the East and West are, respectively, played by Rachel Weisz and Mila Kunis.
But the Disney production is not the only game in town. Summertime Entertainment, which is privately held, is producing a $60 million animated telling of the Oz story with the working title dorothyofoz.com .
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