Zacks Investment Research | Jan 19, 2020 09:39PM ET
IDEXX Laboratories, Inc. (NASDAQ:IDXX) launched a rapid digital cytology service namely IDEXX Digital Cytology, powered by its VetConnect PLUS software. The cytology service will digitally connect veterinarians to a large network of more than 100 veterinary clinical pathologists, enabling them to receive cytology interpretations within two hours.
Notably, the cytology service will be available to IDEXX customers in North America by mid-February. Once launched, the service will be available round the clock.
With the launch, the company aims to fortify its position in Companion Animal Group (“CAG”) globally.
Significance of the Launch
IDEXX believes the launch to be a stepping stone for veterinarians toward rapid clinical decision-making, faster case management and providing an improved client experience. With the launch, veterinarians will be able to speed up healthcare delivery, in turn, easing anxiety for pet owners in cases of critical situations. This will likely enable client continuity.
The launch will enable veterinarians to incorporate requisitions for cytology reports into the same workflows used for in-house diagnostics and other IDEXX Reference Laboratories services. Veterinarians, who use IDEXX Reference Laboratories for digital cytology, can also use existing workflows for specimen submission.
Industry Prospects
Per a report by Zacks Investment Research
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