IBM Watson Assists Cerealto Siro To Launch New Food Products
Zacks Investment Research | Jun 07, 2019 04:39AM ET
International Business Machines Corporation (NYSE:IBM) recently announced that IBM Watson AI capabilities are enabling Spain-based Cerealto Siro Foods to introduce new products with aid of consumer insights.
In a bid to keep up with evolving consumer preferences, companies are adopting innovative digital transformation methods. This is where IBM’s AI services come in handy.
Cerealto Siro utilized IBM’s AI expertise to roll out “AI-informed snack” — rice cakes with pea and lentil — in the U.K. market loaded with nutritive value in accordance to consumer preferences.
IBM Services helped Cerealto Siro to devise an AI tool, I+Radar, which facilitates real-time analysis of consumer tastes.
We believe IBM’s innovative AI initiatives hold promise. The robust adoption of IBM’s hybrid cloud platforms, Watson services and other AI-driven offerings is expected to benefit the top line in the days ahead.
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