Zacks Investment Research | Sep 05, 2019 10:03PM ET
HubSpot (NYSE:HUBS) recently announced innovative digital functionalities on its Analyst Day event, INBOUND 2019. The company is strengthening its platform with enhanced user engagement and greater reliability.
HubSpot rolled out intelligent duplicate management tool, which leverages ML to identify and merge duplicate company data. This tool is anticipated to aid the company’s Enterprise and Professional customers to effectively deal with data inefficiencies caused due to deduplication of data.
Moreover, HubSpot’s new app marketplace comprises third-party tools to aid users capitalize on latest integrations and seamlessly connect processes, teams, tools, and data within a connected system.
We believe latest enhancements across subscription services including CRM, Sales Hub, Service Hub and Marketing Hub offerings are expected to lead to incremental adoption, which in turn will favor the top line.
Coming to price performance, shares of HubSpot have returned 56% year to date, outperforming the Zacks Investment Research
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