How Much Quality Is In The “High Quality” ETF?

 | Jan 14, 2016 04:28AM ET

During bull markets, investors love to chase risky momentum stocks with questionable fundamentals in pursuit of big returns. When volatility increases and markets decline, on the other hand, investors get spooked and start putting more of their money in investments that are perceived as safer and “higher quality”.

With the significant drop in the market to start 2016, we can be sure that many investors are looking to shift their portfolios towards higher quality stocks. The challenge is how to define “high-quality” because it is not as straightforward as one might think.

ETF investors may view the PowerShares S&P 500 High Quality Portfolio (N:SPHQ) as an appealing option. After all, the words “high quality” are right there in the name. Over the past six months, SPHQ has seen net inflows of $144 million, nearly triple the cash coming in to the similarly sized S&P 500 Growth ETF (N:SPYG).

However, investors that truly want to invest in quality stocks need to dig a little deeper. While SPHQ does a better-than-average job of selecting stocks with strong fundamentals, its flawed methodology means investors are getting exposure to some companies with significant weakness in their underlying business.

Accounting Earnings Are Unreliable

SPHQ tracks the S&P 500 High Quality Rankings Index, which, according to its website , “includes companies rated A- or above based on per-share earnings and dividend payout records for the past 10 years.”

As we’ve written about many times before, reported earnings and dividends are not reliable indicators of the underlying quality of a business. High dividend paying stocks can end up being dividend traps, and flawed accounting rules mean that EPS growth has almost no correlation with value creation .

Identifying fundamentally sound companies requires more work than just looking at EPS and dividends. SPHQ’s overly simplistic methods allow for some distinctly low quality businesses to find their way into this ETF.

Low Quality Businesses In A High Quality ETF

The ultimate marker of a high quality business is earning a return on invested capital (ROIC) above its weighted average cost of capital (WACC). These excess returns drive economic earnings, a far truer measure of profits for equity investors.

Figure 1 shows the nine companies in SPHQ that fail this very basic test, having earned negative economic earnings in each of the past five years.

Figure 1: SPHQ Stocks With Low-Quality Businesses