Holiday Season Shopping Could Bring Cheer To These ETFs

 | Nov 06, 2020 08:22AM ET

As the pandemic and US presidential election dominate the new cycle, the holiday shopping season is sneaking up on consumers.

Amazon.com (NASDAQ:AMZN), already held its two-day Prime Day 2020 sale in mid-October, a month when many US shoppers start preparing for the festivities to come.

Deloitte's 2019 Holiday Survey of Consumers says that shoppers are "expected to spend $1,496 per household during the holiday season this year, growing at a 5.4% CAGR since 2012."

Given questions over the state of the economy, unemployment, and the overall somber mood brought on by the pandemic, the holidays are likely be markedly different than years prior.

Although many households will likely scale back their celebrations and shopping, we still expect the holiday season to bring cheer to many companies.

Below are 2 ETFs that stand to gain from the shopping season upon us:

h2 1. Amplify Online Retail ETF /h2
  • Current price: $100.22
  • 52-week range: $33.11 - $100.40
  • Yield: 0.16%
  • Expense ratio: 0.65%

Metrics for 2019 from Digital Commerce 360 show that in the US:

"Online spending represented 16.0% of total retail sales for the year. Amazon accounted for more than a third of all e-commerce in the United States."

In the pandemic days, online shopping has become even more important, not just stateside but also worldwide. According to the monthly US Census Bureau data , in September 2020:

"Retail trade sales were up 1.9 percent (± 0.5 percent) from August 2020, and 8.2 percent (± 0.7 percent) above last year. Non-store retailers were up 23.8 percent (± 1.6 percent) from September 2019."

The Amplify Online Retail ETF (NASDAQ:IBUY) aims to capture the global shift to e-commerce. The fund provides exposure to global firms with 70% or more of revenue coming from sales online.