Hilton Expands Motto By Hilton In Georgia, Eyes RevPAR Growth
Zacks Investment Research | Jun 04, 2019 08:14AM ET
Hilton Worldwide Holdings Inc. (NYSE:H) announced that its latest lifestyle brand, Motto by Hilton, signed an agreement to open its first U.S. property in Atlanta, GA. The brand partnered with Lucror Resources and Sixty West Funds to introduce this contemporary hotel.
Located in 40 Boulevard NE, this 125-roomed lifestyle hotel caters to contemporary tastes of customers, with highly self-reliant services and modern amenities. The new hotel will also be part of Hilton Honors, the company’s loyalty program.
The move not only underscores Hilton’s sincere focus on expansion and strong brand building but is also its way of countering intense competition from the likes of Marriott (NASDAQ:MAR) , Hyatt (NYSE:H) and Choice Hotels (NYSE:H) .
As it is, Hilton is known for its scale, size, commercial platform and industry-leading brands. The company’s premier brands provide distinguished customer-centric services to preserve the brand image. Backed by such robust brand image, shares of Hilton have gained 6.5% in the past year against the Zacks Investment Research
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