Hilton Expands Curio Collection Brand, Eyes Top-Line Growth
Zacks Investment Research | Jul 11, 2019 08:07AM ET
Hilton Worldwide Holdings Inc. (NYSE:HLT) announced that its Curio Collection by the Hilton brand is adding five hotels in Washington, New Mexico, California and Utah. Since the western part of the United States is sought out by the majority of travelers and tourists, this upper upscale collection brand is expanding presence in the area.
This move not only suggests Hilton’s efforts to expand its upper upscale portfolio but also shows how it relies on overall expansion to drive top-line growth and counter competition from the likes of Marriott (NASDAQ:MAR) and Hyatt (NYSE:H) .
As it is, Hilton’s scale, size, commercial platform and industry-leading brands helped it preserve its brand image. The company’s shares have gained 38.1% so far this year, outperforming the Zacks Investment Research
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