Here’s Why The Bar Is Set Low For Whole Foods

 | Jul 30, 2014 10:04AM ET

Whole Foods Market Inc. (NASDAQ:WFM) is set to report FQ3 2014 earnings after the market closes on Wednesday, July 30th. Whole Foods is a upscale supermarket chain that sells natural and organic products. In the past 2 quarters WFM has missed its revenue target worrying investors that it may be losing its edge to lower priced competitors in the expanding natural and organic foods market. Shares of Whole Foods are trading at their lowest level since the start of 2012 and sentiment around this quarter’s earnings expectations are low. Here’s what investors are looking for from Whole Foods.

This quarter 37 contributing analysts on Estimize.com have come to a consensus earnings expectation of 38c EPS and $3.373B in revenue compared to a consensus of 39c EPS and $3.395M from Wall Street. This quarter the Estimize community is expecting Whole Foods to miss the Wall Street consensus on both the top and bottom line by a small margin.