Here's Why You Should Hold World Wrestling Entertainment Now

 | Mar 28, 2018 04:55AM ET

World Wrestling Entertainment, Inc. (NYSE:WWE) banks on subscriber growth, rise in TV rights fees and strategic initiatives. Though these positives instil optimism, factors like declining revenues at home entertainment and highly competitive market of entertainment video raise concerns. Further, with WrestleMania 34 around the corner, investors are treading cautiously as the stock has failed to perform post the show. Though, the stock has returned 18.3% in the past three months, outperforming the industry ’s gain of 2.7%, it has declined 4.4% in a month.

Hidden Catalyst

We believe that WWE will continue to report record revenue growth as it has not only extended previous deal with different companies but also signed agreement with new service providers for airing its flagship program Raw and SmackDown in different countries. In fact, the company’s 2016 and 2017 revenues of $729 and $801 million not only beat the Zacks Consensus Estimate but also jumped 10.7% and 9.8%, respectively. The company’s record revenues primarily came on the back of a substantial increase in revenues in North America, Europe/Middle East/Africa (EMEA) and gain in WWE Network’s total subscriber base.

Revenues from international sponsorship surged in 2017, courtesy of the addition of blue-chip advertisers such as KFC, Nestlé, AT&T (NYSE:T) and other gaming partners. Moreover, in an effort to boost revenues, WWE has reached an agreement with sports marketing agency Lagardère Sports that will facilitate it to acquire international sponsorship.

In the long haul, the company will continue to bank on its content distribution agreement. Recently, the company stated that distribution agreement, which generated a large chunk of television rights revenues, will expire in 2019 in some regions. Licensing of Raw and SmackDown in the United States will terminate in Sep 30, 2019, while in the UK and India it will expire on Dec 31, 2019. The company is looking to renew the distribution agreement in these regions somewhere between May 2018 and first-half 2019.

After posting robust adjusted OBIDA growth in 2017, management is optimistic about witnessing another great year of OIBDA growth. In this regard, the company is targeting adjusted OIBDA of at least $115 million in 2018. Moreover, excluding stock-based compensation expenses, WWE projects adjusted OIBDA to be at least $140 million in 2018.