Here's Why Deckers (DECK) Stock Is Worth Betting On Now

 | Sep 08, 2019 10:03PM ET

Shares of Deckers Outdoor Corporation (NYSE:DECK) have outpaced the industry in a year's time. In the past one year, shares of this Goleta, CA-based company have increased approximately 29%, significantly outperforming the industry’s growth of 6.4%. The company’s focus on expanding brand assortments, introducing more innovative line of products, targeting consumers digitally through marketing and sturdy e-commerce along with optimizing omni-channel distribution bode well.

These enabled Deckers to commence fiscal 2020 on a strong note, wherein both the top line and the bottom line beat the Zacks Consensus Estimate and improved year-over-year. Markedly, better-than-expected results prompted management to lift fiscal 2020 view. For fiscal 2020, net sales are estimated in the band of $2.100-$2.125 billion, which indicate year-over-year growth of about 4-5%. The company had earlier guided net sales between $2.095 billion and $2.120 billion for fiscal 2020.