Here's Why Kohl's Shares Are Down Despite Q1 Earnings Beat

 | May 19, 2017 04:57AM ET

Shares of Kohl's Corporation (NYSE:KSS) have fallen roughly 8% since it reported first-quarter fiscal 2017 results. The company delivered better-than-expected earnings of 39 cents per share that not only beat the Zacks Consensus Estimate by 39.3%, but also grew 26% from the prior-year quarter.

In fact, the bottom line outpaced the estimates in eight of the past 10 quarters. The year-over-year increase was due to the margin improvement, driven by strong inventory and expense management. But why the company’s shares are declining? Let’s find out.

Deeper Insight

Though Kohl's has an impressive earnings history, its sales have lagged the Zacks Consensus Estimate in eight of the past 14 quarters that includes the reported quarter. Also, it declined 3.2% from the prior-year quarter due to a challenging sales environment and lower comparable store sales (comps). This indicates that the company’s strategic initiative ‘Greatness Agenda’ is failing to deliver results.

The initiative that commenced in the first quarter of fiscal 2014 was designed to increase transactions per store and sales. Further, comps started declining since the first quarter of fiscal 2016 and plummeted consecutively for the next five quarters, including the current one.

In addition, lower spending on apparel and accessories as well as a general slowdown in consumer spending are hurting sales at department stores. A highly competitive market from online retailers also seems to hinder sales of Kohl's. Consequently, management continues to expect sluggish comps amid a difficult sales scenario, going further.

Kohl's did not provide any update on fiscal 2017 outlook in the current quarter. But in the preceding quarter, management had anticipated earnings in the range of $3.50−$3.80 per share for fiscal 2017. Additionally, it projects sales to be up 0.7% to down 1.3%, which includes sales of approximately $160 million in the 53rd week. The Zacks Consensus Estimate for fiscal 2017 and second quarter is currently pegged at $3.60 and $1.16, respectively.

Notably, shares of the company have plunged 32.1% over the past six months compared with the Zacks categorized Retail – Regional Department Stores industry’s decline of 42.1%.