Has Take-Two Interactive Devolved Into A One-Trick Pony?

 | Sep 15, 2022 01:59AM ET

Video game maker Take-Two (NASDAQ:TTWO) stock has been steadily falling due to falling video game sales. The publisher owns one of the most lucrative video gaming franchises in Grand Theft Auto (GTA).

Its Grand Theft Auto V was initially released in 2013 and continues to generate substantial revenues, notably through its online mode. However, the company received a lot of backlash for charging $20 for the “upgraded” version of GTA V for next-gen consoles PlayStation 5 and Xbox, which was just a re-release of the same game.

At least It pushed GTA V unit sales through the 166 million mark after nearly a decade. Its 2K series is gaining some ground on the leader Electronic Arts (NYSE: NASDAQ:EA) sports franchises. The company completed its acquisition of mobile gaming publisher Zynga (NASDAQ:ZNGA) in May 2022 to drive bookings and grow its mobile gaming footprint.

While its other titles are generating sales, none have recently placed in the top 10 video game sales in ages. With top and bottom lines expected to continue falling as guidance was slashed, investors wonder if Take-Two has devolved into a one-trick pony.

h2 Downtrending Videogame Sales/h2

Videogame sales fell (-9%) in the month of July 2022. It’s no secret that the pandemic lockdown was a boon for videogame publishers as it pushed more (bored) people to connect with online players for gaming entertainment.

Despite the drop in videogame spending, the pace of the downtrend has slowed as May 2022 saw a (-19%) and June saw a (-11%) YoY drop in sales. Year-to-date (YTD) videogame spending fell (-10%), accessory spending fell (-15%), and hardware spending was down (7%). Inflation has taken a negative toll on consumer discretionary spending.

h2 Bootleggers Cashing In/h2

Most GTA V online revenues come from purchasing Shark Cards ranging in denomination from $4.99 to $99.99 for in-game currency to purchase items. However, many underground mod companies are providing deals like $200 million of in-game currency for $70 through the internet.

Once this much in-game currency is easily purchased, GTA V loses the incentive for playing missions and performing heists, which is the main draw of online play. Its $20 upgrades for the PlayStation 5 version of GTA V with virtually no major improvements were considered a blatant money grab.

The company has rolled out a $4.99 monthly GTA V membership plan, providing members with in-game currency and special in-game merchandise and items perks. Once again, who cares if you can get $200 million of in-game currency for $70 elsewhere?