GoPro Launches Trade-Up Program To Ramp HERO5 Camera Sales
Zacks Investment Research | Apr 11, 2017 10:22PM ET
In what may come as a sly marketing move, beleaguered action camera maker GoPro, Inc. (NASDAQ:GPRO) , has introduced its first-ever Trade-Up Program to ramp up its camera sales. Given that GoPro hardly offers any discount, this strategic move is likely to go down well with users as they can upgrade to improved cloud-connected GoPro cameras.
Investors cheered the decision as shares of the company rose 3% to close at $8.95 at the end of regular trading session on Tuesday.
Discounted HERO5 Cameras
Currently, HERO5 Black and HERO5 Session cameras, which are the first generation GoPro cameras to offer cloud-connection, come with price tags of $399.99 and $299.99, respectively. Under GoPro's Trade-Up program, existing users will be able to exchange their HERO cameras for a discount of $100 and $50 on the latest HERO5 Black and HERO5 Session models, respectively, for a limited period.
The company is allowing users to take part in the program only through the company’s official website to boost traffic. Users can visit the Trade-Up website to choose their new camera and return the existing one. Once the cameras are received, the company will ship the latest HERO5 camera after reckoning the discount.
GoPro believes HERO5 cameras can go a long way. The company is pulling out all stops to expand its sales to match up the unprecedented success it had with its HERO 4 camera line. It remains optimistic that the new model, when combined with new software upgrades slated for 2017, can create powerful mobile storytelling experiences for users.
GoPro Firing on All Cylinders
GopPro had a disastrous run on the bourse in 2016, having slumped 51.6%, in stark contrast to the Zacks classified Zacks Investment Research
Get The News You Want
Trading in financial instruments and/or cryptocurrencies involves high risks including the risk of losing some, or all, of your investment amount, and may not be suitable for all investors. Prices of cryptocurrencies are extremely volatile and may be affected by external factors such as financial, regulatory or political events. Trading on margin increases the financial risks.
Before deciding to trade in financial instrument or cryptocurrencies you should be fully informed of the risks and costs associated with trading the financial markets, carefully consider your investment objectives, level of experience, and risk appetite, and seek professional advice where needed.
Fusion Media would like to remind you that the data contained in this website is not necessarily real-time nor accurate. The data and prices on the website are not necessarily provided by any market or exchange, but may be provided by market makers, and so prices may not be accurate and may differ from the actual price at any given market, meaning prices are indicative and not appropriate for trading purposes. Fusion Media and any provider of the data contained in this website will not accept liability for any loss or damage as a result of your trading, or your reliance on the information contained within this website.
It is prohibited to use, store, reproduce, display, modify, transmit or distribute the data contained in this website without the explicit prior written permission of Fusion Media and/or the data provider. All intellectual property rights are reserved by the providers and/or the exchange providing the data contained in this website.
Fusion Media may be compensated by the advertisers that appear on the website, based on your interaction with the advertisements or advertisers.