Google Refrains From Selling Facial Recognition Technology

 | Dec 18, 2018 09:31PM ET

Alphabet Inc. (NASDAQ:GOOGL) recently announced that the company will refrain from selling facial recognition technology over privacy abuse concerns.

Facial recognition technology has its own set of pros and cons. The use of the technology is almost infinite, for instance, unlocking screens, identifying and uniting family members, receiving suggestions for tagging a person on a picture and locating criminals among others.

However, this technology does pose a threat to privacy and human rights. To start off, approval of the people in question is often not considered. Without the knowledge and permission of an individual, the government may be aware about their whereabouts or it can be used by businesses to target customers among others.

Unlike other companies that have offered this technology without taking into consideration its ill-effects, Google has taken a very strong stance. Its CEO, Sundar Pichai was noted stating that artificial intelligence could prove “far more dangerous than nukes.”

Coming to price performance, Alphabet’s shares have lost 0.9% on a year-to-date basis compared with the Zacks Investment Research

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