Google Disappoints, Hits Info Tech EPS Growth

 | Oct 17, 2014 07:09AM ET

The markets turned out to be relatively dull today in comparison to yesterday’s volatility, with both the S&P 500 and DJIA ending flat. After the closing bell, earnings reports were released for 7 companies within the S&P 500, the most highly anticipated coming from Google (NASDAQ:GOOGL). Panic arose when the company not only missed earnings estimates, posting YoY EPS of $6.35, $0.20 below the Estimize consensus, but when cost per click (CPC) was also reportedly down 2% for the third quarter due to the mobile shift. The miss caused the overall expected growth rate for the IT sector to dip to 5.9% from 6.3% previously. Shares of Google dropped to $498.60 in the wake of the report, nearly a 5.5% decline from where it closed, prices have since recovered to $511.50 in the after hours.

We don’t think a 2% decline in CPC is a big deal, and here’s why. First off, many top tech analysts were expecting a decline, saying anything under 3% would be acceptable. Secondly, as seen in the chart below, the 2% drop was the lowest YoY CPC decline that Google reported in any of the previous 7 quarters.