Gol Linhas Achieves Record Ticket Sales On Black Friday
Zacks Investment Research | Dec 02, 2019 08:18PM ET
Gol Linhas Aereas Inteligentes S.A. (NYSE:GOL) attained record-high sales for a Black Friday campaign. In just 24 hours, the company sold more than 450,000 tickets for travel during the December 2019-June 2020 period, registering a sale of more than R$120 million. São Paulo, Rio de Janeiro, Brasilia, Recife and Salvador attracted maximum number of travelers.
On the first day of promotions, Gol Linhas’ Black Friday sales surged 38% from that recorded in last year’s Black Friday. Additionally, ticket volumes soared 51% year over year. On average, the company offered fares below R$265 with more than 165,000 tickets being sold at a price lower than R$150. The sale period ended on Dec 2, where more than 3 million seats were offered under the promotion.
The Brazilian low-cost airline’s digital channels were accessed by approximately 4 million unique visitors on Black Friday, indicating a 35% jump from the year-ago number. This highlights the strength in the company’s e-commerce platform. So far, Gol Linhas invested more than R$1.5 billion in the e-commerce platform’s growth.
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