GNC Holdings Launches Energy Drink With Natural Extracts
Zacks Investment Research | Dec 22, 2019 09:34PM ET
GNC Holdings, Inc. (NYSE:GNC) announced the launch of MAD PONY ENERGY, which is an energy drink prepared from nature-based ingredients like NeuroFactor and caffeine. The flavored sugar-free drink is exclusively available at the retailer and on the company website.
The company believes that it has harnessed its expertise in nutritional science and established a supply chain of quality ingredient sources. This has led to the successful creation of a quality energy drink.
With the recent launch, the company aims to strengthen the foothold in the global nutritional supplements market.
Significance of the Launch
The product contains essential vitamins for improving overall energy production, mental and heart health.
MAD PONY, available in three flavors, contains nature-based extract NeuroFactor, which is likely to impact Brain-Derived Neurotrophic Factor (BDNF). Notably, BDNF is a key neuroprotein involved in overall brain health.
The company expects the health drink, with a clear edge over other contemporary ones, to attract a significant customer base.
Industry Prospects
Per a report by Zacks Investment Research
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