General Mills Stock Starting To Lose Steam After Rallying 40% This Year

 | Jun 28, 2019 01:41AM ET

After an impressive rally, the shares of General Mills (NYSE:GIS) are coming under pressure after the food giant’s fourth-quarter earnings report that gave mixed signals about the company’s future growth. And, in our view, bulls have a valid reason to get confused.

The challenge for the maker of Cheerios Honey Nut cereal, Yoplait yogurt and Nature Valley granola is quite daunting: It has to accelerate growth in an era when consumers are rapidly changing their eating habits, looking for fresher, greener and less sugary food.

The company’s Q4 earnings show the path ahead is likely to be uneven despite General Mills’ latest effort to diversify its revenue base. Investors sent the company’s shares tumbling 4.5% on Wednesday after it reported that sales—excluding the effects from currency fluctuations and acquisitions—fell in its fiscal fourth quarter and were flat for the year. The stock recouped some of those losses yesterday, rising 1.8% to close at $52.22.

The company’s North America business, its largest, was the main contributor to 4Q's sluggishness, with the unit’s sales falling 2% to $2.34 billion. Sales of cereals, yogurt and meals and baking items were flat, the company said. Snack sales declined as Fiber One bars and Nature Valley granola bars lost grounds.

Dashed Hopes

Before this weak performance, investors were generally excited about GM, as evident from the stock’s 40% rise this year, on hopes that last year’s acquisition of the maker of Blue Buffalo pet food, its largest deal in 18 years, would add a new growth avenue to the company’s portfolio at a time when its traditional food unit is under pressure.