Fusionex International: Big (User) Friendly GIANT
Edison | Sep 15, 2016 07:16AM ET
Fusionex's (LON:FXIF) big data analytics solution, GIANT, has demonstrated that it can compete against the major industry vendors. The launch of GIANT 2016 further enhances the offering, including improved support for SaaS delivery to open up the largely unaddressed SME market. Enabled by the £14m fund-raising last October, investment has been stepped up to support a more ambitious growth strategy. While margins will be affected, the market opportunity is significant, GIANT’s reputation is building and this should provide the impetus for ongoing strong growth. This is not yet reflected in the shares, which discount a fairly benign outlook.
GIANT steps forward
Since launch in 2013, Fusionex’s GIANT has established an early foothold in the rapidly growing market of big data analytics. The strategy now is to capitalise on GIANT’s growing reputation as a usable and affordable alternative to the high-cost offerings of the software industry majors. Version two of the software, GIANT 2016, was launched at the end of June. It adds new features and can be configured on a self-service basis, opening up the addressable market beyond the enterprise to SMEs. The company is widening its reach by increasing the use of indirect sales channels, establishing additional offices overseas and stepping up marketing.
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