Fossil Dull On Weak Traditional Watch Sales: Can It Recover?

 | Jan 15, 2020 09:03PM ET

Fossil Group, Inc. (NASDAQ:FOSL) has been witnessing drab sales trend, stemming from sluggishness in traditional watches, leather and jewelry businesses. Traditional watch sales have been bearing the brunt of intense competition and rising demand for connected watches. Also, adverse impacts from currency fluctuations, tariffs and business exits are hurting the top line.

Let’s take a closer look.

What’s Hurting Fossil’s Performance?

Fossil is witnessing soft sales in traditional watches for a while now. Increased competition and rising demand for tech-savvy watches has been the prime deterrent. Evidently, the company’s watch sales declined 8.6% in third-quarter 2019. Moreover, performance of mid-priced fashion watches continued to be dismal in the quarter under review.

This apart, sales of leathers and jewelry businesses have been weak since the past few quarters due to soft demand. Well, these factors coupled with business exists have taken a toll on the company’s top line that has been declining year over year for a long time. Notably, in the third quarter, worldwide net sales fell 11%, following a decline of 13% and 18% in the second and the first quarter, respectively.

Further, adverse currency movements impacted Fossil’s net sales during the third quarter. Moreover, the bottom line was hurt by 4 cents due to currency woes. Volatile currency movements are a threat to the company’s performance.