Forget Shopify and Buy Soaring Etsy Stock Before Q4 Earnings?

 | Feb 19, 2021 06:25AM ET

Arts and craft fair-style e-commerce firm Etsy (NASDAQ:ETSY) TSLA torrid pace over the past year. The firm has ripped off back-to-back quarters of around 130% revenue growth, as consumers turned to digital channels.

The question heading into its Q4 earnings release on February 25 is will Etsy be able to keep up the pace, or will things cool off as people return to something closer to their normal lives…

Etsy’s Pitch

Etsy is an e-commerce marketplace that allows individuals and small businesses to sell everything from clothing and jewelry to art and home décor. The online retailer that was founded in 2005 and went public in 2015 also owns musical instrument marketplace Reverb. And Etsy’s two-sided online marketplace has become far more popular during the pandemic.

The Brooklyn-based company has carved out a solid niche within the booming industry by selling items consumers might not be able to find on Amazon EBAY . Etsy makes money from every transaction, as well as advertising and paid search. The company is also continually trying to improve its features for both buyers and sellers.

Last quarter, Etsy grew its active sellers by 42% to 3.7 million, while its active buyers jumped 55% to 70 million. The company’s gross merchandise sales soared 119% to $2.63 billion and its overall Q3 revenue jumped 128% to $451 million—to fall just short of Q2’s 137% revenue growth.

Face mask sales have helped drive some of Etsy’s pandemic expansion, which is clearly a cause for concern since these sales don’t appear sustainable. Luckily, excluding mask sales, Etsy’s gross merchandise sales still climbed 93% in the third quarter.