Ford (F) Unveils Next Phase Of China Expansion Strategy
Zacks Investment Research | Dec 05, 2017 08:32PM ET
Ford Motor Company (NYSE:F) has comprehensively designed its next round of expansion strategy for China. The automaker believes that the progress it has already made in China is just the beginning, as huge potential remains untapped in the country.
China, the world’s largest carmaker, is also the frontrunner in electric vehicles (EVs) and SUVs.
Ford’s China plan hinges on electric and connected vehicles, growth of SUVs, business structure streamlining and strong tie up with Chinese customers. The U.S auto giant intends to introduce more than 50 new Ford and Lincoln vehicles in China by 2025. The aim is to give more emphasis on SUVs and EVs.
In a bid to strengthen ties with its Chinese customers, the company intends to introduce five additional Ford and Lincoln models in China in 2019, leveraging on local supply. Again, in order to streamline its business structure, Ford plans to bolster ties with its joint ventures partner Changan.
Also, the automaker is planning to set up one distribution services division, which will look into the marketing and sales and services related to Ford vehicles sold in the world’s second largest economy.
Shares of Ford have outperformed the Zacks Investment Research
Get The News You Want
Trading in financial instruments and/or cryptocurrencies involves high risks including the risk of losing some, or all, of your investment amount, and may not be suitable for all investors. Prices of cryptocurrencies are extremely volatile and may be affected by external factors such as financial, regulatory or political events. Trading on margin increases the financial risks.
Before deciding to trade in financial instrument or cryptocurrencies you should be fully informed of the risks and costs associated with trading the financial markets, carefully consider your investment objectives, level of experience, and risk appetite, and seek professional advice where needed.
Fusion Media would like to remind you that the data contained in this website is not necessarily real-time nor accurate. The data and prices on the website are not necessarily provided by any market or exchange, but may be provided by market makers, and so prices may not be accurate and may differ from the actual price at any given market, meaning prices are indicative and not appropriate for trading purposes. Fusion Media and any provider of the data contained in this website will not accept liability for any loss or damage as a result of your trading, or your reliance on the information contained within this website.
It is prohibited to use, store, reproduce, display, modify, transmit or distribute the data contained in this website without the explicit prior written permission of Fusion Media and/or the data provider. All intellectual property rights are reserved by the providers and/or the exchange providing the data contained in this website.
Fusion Media may be compensated by the advertisers that appear on the website, based on your interaction with the advertisements or advertisers.