Facebook is Becoming an Advertising Giant
TipRanks | Mar 03, 2015 08:24AM ET
Facebook (NASDAQ:FB) is already the poster-child of social media, and it seems the site is becoming an advertising powerhouse as well. On February 24th, Facebook announced the milestone of achieving more than 2 million active advertisers on the site and plans for its new Ads Manager application. Ads Manager was introduced as a mobile site last summer, but Facebook hopes the additional application will make the platform more accessible for business owners who “spend less time on desktop computers and more on mobile devices,” according to Facebook’s press release. The app allows advertisers to create, edit, schedule, and track their advertisements.
Facebook’s most recent quarterly report is slightly dated from January 28th, but it still boasts impressive advertising revenue of $3.59 billion, a 53% year-over-year increase. There was a significant increase within the mobile advertising sector, which represented about 69% of the quarter’s total advertising revenue. Facebook investors are also looking forward to monetization from Instagram, the Facebook-owned photo-sharing platform, which is slowly integrating advertisements.
On March 2nd, analyst TipRanks is Strong Buy.
Get The News You Want
Trading in financial instruments and/or cryptocurrencies involves high risks including the risk of losing some, or all, of your investment amount, and may not be suitable for all investors. Prices of cryptocurrencies are extremely volatile and may be affected by external factors such as financial, regulatory or political events. Trading on margin increases the financial risks.
Before deciding to trade in financial instrument or cryptocurrencies you should be fully informed of the risks and costs associated with trading the financial markets, carefully consider your investment objectives, level of experience, and risk appetite, and seek professional advice where needed.
Fusion Media would like to remind you that the data contained in this website is not necessarily real-time nor accurate. The data and prices on the website are not necessarily provided by any market or exchange, but may be provided by market makers, and so prices may not be accurate and may differ from the actual price at any given market, meaning prices are indicative and not appropriate for trading purposes. Fusion Media and any provider of the data contained in this website will not accept liability for any loss or damage as a result of your trading, or your reliance on the information contained within this website.
It is prohibited to use, store, reproduce, display, modify, transmit or distribute the data contained in this website without the explicit prior written permission of Fusion Media and/or the data provider. All intellectual property rights are reserved by the providers and/or the exchange providing the data contained in this website.
Fusion Media may be compensated by the advertisers that appear on the website, based on your interaction with the advertisements or advertisers.