Expedia Enters Into Strategic Alliance With G6 Hospitality
Zacks Investment Research | Dec 06, 2017 08:38PM ET
Expedia, Inc. (NASDAQ:EXPE) announced on Wednesday, a strategic technology and marketing partnership with G6 Hospitality, owner and operator of economy lodging locations under Motel 6 and Studio 6 brands in the United States and Canada.
The partnership is aimed at providing Motel 6 and Studio 6 access to Expedia’s marketing, technology and data insight solutions while boosting Expedia owned sites and Expedia Media Solutions, the advertising sales unit of Expedia.
Melissa Maher, Senior Vice President, global partner group, Expedia stated, “Our focus in recent years has been to offer market-leading services and solutions customized for our partners that positively impact their bottom line, and we’re excited to work alongside G6 Hospitality to drive this further for the brand.”
We observe that Expedia shares have gained 5.2% year to date, significantly underperforming the industry ’s rally of 55.2%.
Deal Details
As part of the deal, Expedia Powered Technology will be available to Motel 6 and Studio 6. G6 Hospitality will offer loyalty enrollment and pricing to its My6 Members via Expedia-owned sites, corporate-level Expedia Media Solutions advertising program and Expedia’s Members Only Deals. The duo also has plans to explore an enhanced Rev+ solution and label Expedia technologies for G6 Hospitality properties.
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