EUR: New Highs Or Will ECB Kill Rally?

 | May 07, 2014 05:15PM ET

  • Will ECB Drive EUR to New Highs or Kill the Rally?
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  • Will ECB Drive EUR to New Highs or Kill the Rally?

    For the first time since September 2011, the euro is trading north of 1.39 ahead of the European Central Bank's monetary policy meeting. The ECB is not expected to change monetary policy so any reaction in the euro will be to Mario Draghi's press conference and not the monetary policy announcement.  We know that Draghi and his peers at the ECB are not happy with the current level of the euro but the big question is whether the value of the currency is a large enough problem for the central bank to prepare the market for additional easing.  When the ECB last met in March, the euro sold off aggressively after Draghi spent most of his press conference talking about the possibility of additional easing and outlining the ways they could increase stimulus.  In order to send a stronger message to the market, he would need to indicate that the central bank is not only willing to ease, but preparing to do so within the next few months.  So the next logical question to ask is whether economic activity and uncertainty has increased enough over the past month to warrant a change in monetary policy -- we think the answer is no.

    Yes the euro is trading higher but the main problem with a strong currency is the downside risk it poses to inflation.  The central bank has been battling low inflation for months now and if CPI continues to fall, they could justify another round of easing.  However as shown in the table below, headline and core prices increased in the month of April.  While inflation is still well below the central bank's 2% target, the recent uptick is encouraging and reduces the pressure to ease. At the same time, manufacturing and service sector activity accelerated.  Inflation and growth remains weak but this increase in activity combined with the uptick in inflation should discourage the central bank from signaling an imminent change in monetary policy. If we are right, the euro should hold onto its recent gains and maybe even make a run for its 2-year high of 1.3967.  However if the central bank ignores recent data improvements and intensifies their concern about the strong currency, euro could drop quickly and aggressively.  

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