Ericsson (ERIC) To Unveil MediaFirst End-to-End UHD Platform
Zacks Investment Research | Apr 11, 2018 10:54PM ET
In a concerted move to offer superior viewing experiences, Ericsson (BS:ERICAs) (NASDAQ:ERIC) Media Solutions has announced the launch of its MediaFirst End-to-End Ultra High Definition (UHD) solution. The innovative platform has been scheduled for global debut at the NAB Show 2018, representing the industry's first software-based, multi-application media processing and encoding platform to deliver UHD content from camera to consumer, across the entire media delivery landscape.
Ownership of HD TVs has increased from around 75% in 2012 to almost 85% in 2017, while 4K/UHD TVs are now present in more than 20% of all homes. Ericsson ConsumerLab TV and Media research highlights how TVs with higher picture quality are gradually occupying the space.
The new solution addresses the growing consumer need by enabling viewers to enjoy a better and more immersive viewing experience, even on larger TV sets. It has been designed from ground up to enable contribution workflows using Ericsson Media Solutions' advanced technology, leveraging high performance algorithms for encoding UHD content to be delivered across contribution networks.
The solution offers the ultimate flexibility for formats and deployment by giving the freedom to use high dynamic range technology for a more natural experience and a cloud-agnostic choice of private, public or hybrid clouds.
The solution combines Ericsson Media Solutions' MediaFirst Video Processing packaging and encoding for on-demand and live, enabling the distribution, personalization and monetization of multiscreen high-quality UHD HDR video services, while supporting tone mapping conversion required for SDR displays.
Also, MediaFirst Content Processing delivers UHD TV decoder with high bitrate, superior low latency 4K HEVC decoding and future proofing flexibility for current and evolving HDR standards. The AVP System Encoder provides a modular architecture that allows hassle free on-site upgrades.
Over the last six months, shares of Ericsson have outperformed the Zacks Investment Research
Get The News You Want
Trading in financial instruments and/or cryptocurrencies involves high risks including the risk of losing some, or all, of your investment amount, and may not be suitable for all investors. Prices of cryptocurrencies are extremely volatile and may be affected by external factors such as financial, regulatory or political events. Trading on margin increases the financial risks.
Before deciding to trade in financial instrument or cryptocurrencies you should be fully informed of the risks and costs associated with trading the financial markets, carefully consider your investment objectives, level of experience, and risk appetite, and seek professional advice where needed.
Fusion Media would like to remind you that the data contained in this website is not necessarily real-time nor accurate. The data and prices on the website are not necessarily provided by any market or exchange, but may be provided by market makers, and so prices may not be accurate and may differ from the actual price at any given market, meaning prices are indicative and not appropriate for trading purposes. Fusion Media and any provider of the data contained in this website will not accept liability for any loss or damage as a result of your trading, or your reliance on the information contained within this website.
It is prohibited to use, store, reproduce, display, modify, transmit or distribute the data contained in this website without the explicit prior written permission of Fusion Media and/or the data provider. All intellectual property rights are reserved by the providers and/or the exchange providing the data contained in this website.
Fusion Media may be compensated by the advertisers that appear on the website, based on your interaction with the advertisements or advertisers.