Electronic Arts Adds BR Mode To Upcoming Battlefield V Game
Zacks Investment Research | Jun 10, 2018 09:58PM ET
Electronic Arts (NASDAQ:EA) is trying to lure away gamers from Fortnite by including a battle royale (BR) game mode in the highly anticipated game, Battlefield V that is set to release on Oct 19.
In a similar move, last month EA’s biggest rival Activision Blizzard (NASDAQ:ATVI) announced a BR mode called Blackout in Call of Duty: Black Ops 4 that is set to release on Oct 12.
Notably, Fortnite is a free game that has been played by more than 45 million people worldwide. In September 2017, Epic Games introduced a BR mode for Fortnite on computers and gaming consoles. According to Superdata, Fortnite generated $296 million in sales in April, up from $223 million in March.
We believe given the tremendous success of BR, the addition of the mode in Battlefield will help the company boost competitiveness.
Shares of EA have returned 31.2% on a year-to-date basis compared withthe
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