El Pollo Loco Expands With Another Outlet In California
Zacks Investment Research | Sep 14, 2017 09:57PM ET
Leading fire-grilled chicken chain, El Pollo Loco Holdings, Inc. (NASDAQ:LOCO) , opened its latest outlet in Riverside, CA, on Sep 14. The 4,000-square-foot restaurant, located at Van Buren Blvd., can accommodate more than 60 guests.
The outlet features the brand’s new Vision Design and has an open kitchen layout to display the preparation of its signature dish. Also, this marks El Pollo Loco’s seventh restaurant in Riverside.
Currently, the company has more than 470 company-owned and franchised restaurants in Arizona, California, Nevada, Texas and Utah. Moreover, it is looking to expand its presence in key markets through franchisees and company-owned stores. To this end, El Pollo Loco has already opened about 17 restaurants year to date with another eight to open soon enough, in the coming weeks.
However, this fire-grilled chicken chain loses out in terms of international presence. While other restaurant chains like Yum! Brands, Inc. (NYSE:YUM) , McDonalds Corporation (NYSE:MCD) and Papa John’s International, Inc. (NASDAQ:PZZA) pursue aggressive global expansion policies, El Pollo Loco seems to be weak on this front.
Additionally, shares of the company have underperformed its Original post
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