Edtech Battle Heating Up: GOOGL, MSFT, AMZN & AAPL To Watch

 | Sep 08, 2019 09:23PM ET

Technology simplifies the process of teaching and learning. Moreover, growing proliferation of learning-friendly apps and hardware is making education more accessible and enjoyable.

Given the scenario, tech giants like Alphabet’s (NASDAQ:GOOGL) Google, Microsoft (NASDAQ:MSFT) , Apple (NASDAQ:AAPL) and Amazon (NASDAQ:AMZN) are leaving no stone unturned to cash in on the booming edtech space, which per a report from Research and Markets is expected to see a CAGR of 15.4% between 2018 and 2024.

These companies are integrating AI, AR/VR, ML and IoT technologies into the education sector to deliver an enhanced learning experience.

However, initiatives by the above-mentioned companies are intensifying the battle for edtech space domination.

Online Education, Learnings Apps, Software: Key Catalysts

Google recently unveiled the iOS version of Socratic, which is a mobile learning app acquired by the company last year. Although Socratic is best known for Mathematics, it can efficiently handle Science, Literature and Social Studies, to name a few. Additionally, the app offers guidance on more than 1,000 higher education and high school topics.

It is aimed at guiding high school and university students with their educational queries outside the classroom. The search giant is set to launch the Android version of Socratic this fall.

Further, Google rolled out an educational app called Bolo in the Indian edtech space which holds immense opportunities. Bolo aims to inculcate the habit of reading among elementary school students.

The company’s Workbench buyout, which provides an online library of lessons and projects to be used in classrooms, remains a major positive.

Notably, this Zacks Rank #2 (Buy) stock offers several third-party learning Android apps via Play Store. You can see Zacks Investment Research

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