Ebiquity: Adintel Disposal Faces Additional Scrutiny
Edison | Jun 14, 2018 09:41AM ET
The Competition and Markets Authority (CMA) has ruled that Ebiquity's (LON:EBQ) proposed divestment of its AdIntel business to Nielsen raises competition issues within the UK market. Ebiquity and Nielsen have been invited to propose solutions to counter the concerns raised by the CMA, otherwise it will go ahead with a more in-depth (phase 2) investigation.
In February, EBQ announced the proposed disposal of its AdIntel business to Nielsen, for £26m, subject to CMA approval. The CMA has reported its initial findings on the sale and has found that given ‘the companies are each other’s closest competitor in the supply of intelligence on international advertising to UK customers … this merger may be expected to result in a substantial lessening of competition within a market or markets in the United Kingdom’.
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