EBay Takes Its Price Matching Program To United Kingdom
Zacks Investment Research | Jul 05, 2017 10:29PM ET
In a bid to counter intensifying competition, eBay Inc. (NASDAQ:EBAY) has extended its price matching program to the U.K.
The online retail giant yesterday announced the launch of Price Match Guarantee on select items listed on its UK site. The announcement came just two weeks after the company announced the same program in the U.S.
We note that over the last one year, the eBay stock has underperformed the Zacks Internet - Commerce industry. It gained 45.1% compared with the industry’s gain of 49.4%. We expect ongoing replatforming and brand enhancement initiatives to lead to an upside.
Intelligent Use of Competitive Pricing
Like the U.S., eBay launched a coupon system in the U.K. to pay the difference in price. To avail the coupon, a shopper would have to point out that the same product is being offered at a lesser price by a competitor.
An item claimed for price match must be one of more than the 20,000 items sold through eBay Deals. Items being compared must be exactly the same and in stock at the time of claiming the price match. Six major online retailers - Amazon (NASDAQ:AMZN) , Tesco (LON:TSCO), Asda, Johnlewis, Currys and Argos are considered competitors in this program.
In the U.S. 50,000 items are available in eBay Deals and eligible for the program. Those considered competitors are Amazon, HomeDepot, Sears, Target (NYSE:TGT) , BestBuy, Jet.com, Wal-Mart (NYSE:WMT) or Wayfair. eBay Deals is open to all and does not require membership.
eBay Inc. Revenue (TTM)
Zacks Investment Research
Get The News You Want
Trading in financial instruments and/or cryptocurrencies involves high risks including the risk of losing some, or all, of your investment amount, and may not be suitable for all investors. Prices of cryptocurrencies are extremely volatile and may be affected by external factors such as financial, regulatory or political events. Trading on margin increases the financial risks.
Before deciding to trade in financial instrument or cryptocurrencies you should be fully informed of the risks and costs associated with trading the financial markets, carefully consider your investment objectives, level of experience, and risk appetite, and seek professional advice where needed.
Fusion Media would like to remind you that the data contained in this website is not necessarily real-time nor accurate. The data and prices on the website are not necessarily provided by any market or exchange, but may be provided by market makers, and so prices may not be accurate and may differ from the actual price at any given market, meaning prices are indicative and not appropriate for trading purposes. Fusion Media and any provider of the data contained in this website will not accept liability for any loss or damage as a result of your trading, or your reliance on the information contained within this website.
It is prohibited to use, store, reproduce, display, modify, transmit or distribute the data contained in this website without the explicit prior written permission of Fusion Media and/or the data provider. All intellectual property rights are reserved by the providers and/or the exchange providing the data contained in this website.
Fusion Media may be compensated by the advertisers that appear on the website, based on your interaction with the advertisements or advertisers.