Earnings Season Heats up - 2 Consumer Stocks Could See Volatility Ahead

 | Apr 16, 2024 03:33PM ET

  • March CPI data was not what the bulls wanted to see, just as concerns about household spending emerge

  • This week, we profile a pair of domestic consumer companies, one from the Staples sector and one from Discretionary, with off-trend Q1 reporting dates

  • Both firms hold shareholder meetings next month which could also bring about stock-price volatility

  • Q1 earnings season is in full swing. We’ve already seen mixed results from major companies in the Financials sector, and concerns have been on the rise regarding macro conditions elsewhere. Not only was the March CPI report on the hot side, but the Philadelphia Fed reported last week that US credit-card delinquency rates rose to a new high in Q4 2023. The good news is that wages are keeping up with the higher cost of living.

    Now is an ideal time of year if you love digging into economy-wide conditions and how those translate into firms’ bottom lines. With more than three months under their belts, CEOs and CIOs now have a sense of how 2024 is unfolding. Comments from executives over the next several weeks could offer color on financial guidance numbers through the end of the year. We’ve already seen cautious comments from the likes of Nike (NYSE:NKE) and Lululemon (NASDAQ:LULU).

    It's also key to scrutinize earnings dates relative to the historical norm. While there are a myriad of possible reasons why a company would delay or pull forward its quarterly earnings date, our research finds that such anomalies can be impactful on stock prices.

    h2 Fundamental Headwinds/h2

    This week, we focus on two consumer companies – one from the defensive Consumer Staples sector, the other from the risk-on Consumer Discretionary space. The pair are impacted by macro trends on the spending front and have been put in a bearish light by some analysts for being in the crosshairs of obesity medications and weight-loss drugs.

    It’s been more than 8 months since shares of Eli Lilly (NYSE:LLY) and Novo Nordisk (NYSE:NVO) surged after the former reported strong Q2 2023 results and boosted its full-year outlook. Since then, Coca-Cola (NYSE:KO) and The Wendy’s Co (NASDAQ:WEN) shares are in the red, sharply underperforming the S&P 500®. Both companies have unusual earnings dates relative to their respective usual Q1 reporting dates.

    h2 Coca-Cola: Late Earnings Date/h2

    Coca-Cola normally reports first-quarter numbers on April 22, according to Wall Street Horizon data. On March 28, The Atlanta-based $257 billion market cap soft-drink maker confirmed its earnings release to take place on Tuesday, April 30 BMO with a conference call immediately after the figures are released. The resulting DateBreaks Factor is -2, which indicates a statistically significant later-than-usual reporting date.

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    Now, it’s important to recognize that Coca-Cola holds its annual shareholder meeting the following day. Whether the earnings date indicates unusual news to be shared with the street is unknown, but no matter how it shakes out, the stock could see elevated volatility around the turn of the month due to the confluence of corporate events. As it stands, KO features a low 16% implied volatility percentage while data from Option Research & Technology Services (ORATS) show an implied stock price move of just 2.0% as of April 10, 2024.

    Coke has topped analysts’ earnings estimates in each of the last 12 reports, per ORATS. Back in February, its management team hiked KO’s quarterly dividend from $0.46 per share to $0.485. So, while innovations in the Health Care sector could change demand for KO’s sugary soft drinks, there appear to be some fundamental tailwinds and signals lately. Investors will know a whole lot more after the Q1 report and shareholder meeting.

    Coca-Cola 3-Year Stock Price History: Shares Remain Below the High from Two Years Ago