Earnings Preview: A Look At Retail With Macy’s On Tap Tomorrow

 | Jul 08, 2018 01:07AM ET

Iconic department store chain Macy’s (M) reports third-quarter earnings before the market opens on Thursday, Nov. 9. It’s been a busy couple of months for the retailer as it prepares for the holiday shopping season. Management’s guidance for the upcoming fourth quarter, far and away the company’s biggest quarter of the year, is likely to be one of the primary focuses among analysts.

When it last reported results, management reaffirmed their previous guidance for full-year 2017. M expects comparable stores on an owned plus licensed basis to decline between 2% and 3%, and total sales are expected to decline between 3.2% and 4.3% as the company has continued to execute its restructuring strategy that includes store closings. Excluding M’s anticipated fourth quarter gain on the sale of its Union Square property in San Francisco, as well as certain charges related to debt repurchases, management guided towards adjusted earnings in the range of $2.90 to $3.15 per share for 2017.

To support the influx of online and in-store shoppers over the holidays, M said it plans to hire 80,000 seasonal associates across its Macy’s and Bloomingdale’s brands. While a bulk of those employees are dedicated to in-store support, 18,000 of the total seasonal positions is expected to be based in its direct-to-consumer fulfillment facilities, 3,000 more positions than 2016, according to the company.

The increase in direct-to-consumer positions aligns with its previously announced company-wide restructuring focused on implementing an omnichannel strategy with an emphasis on growing digital sales. It also comes on the heels of M’s announcement in August that it had doubled the coverage of its same-day delivery service to 33 markets across the United States.

For the upcoming holiday quarter, one of the big questions on a lot of analysts’ minds—and not just for M—is how margins are going to be impacted at companies that are trying to balance brick-and-mortar with their online businesses. Companies don’t make much from the heavily discounted items they use to entice shoppers in the door over the holidays. Instead, they hope the door-buster prices will drive traffic, and shoppers will buy a few not-so-discounted items as well. At the same time, more and more consumers are increasingly shopping online, further pressuring margins at many retailers, largely a result of increased shipping costs.

Another area analysts are likely to be looking for updates is on the company’s real estate portfolio and partnership with Brookfield Asset Management (BAM). On last quarter’s call, CFO Karen Hoguet indicated that BAM is likely to recommend proceeding on re-developing or monetizing roughly two-thirds of the 50 properties it was evaluating. In mid-October, The Chicago Tribune reported M had struck a preliminary deal to sell the upper half of its flagship Chicago location. M’s stated intent with the partnership is ultimately to “create value and to improve the retail location”.

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