Tesla: Dwindling Demand Provides Another Strong Reason To Avoid The Stock

 | Apr 08, 2019 01:55AM ET

Tesla Inc. (NASDAQ:TSLA) seems to be caught in the grip of a never-ending negative news cycle. But the latest headlines are proving devastating for its stock. The electric car-maker's shares plunged as much as 11% in Thursday trading after the company announced a record decline in deliveries during the first quarter, making even its most ardent bulls nervous about its future growth prospects.

Tesla said last week it had delivered 63,000 vehicles in the three months that ended in March, down from 90,966 in the fourth quarter of 2018. Demand was hurt by reduced tax incentives in its home U.S. market, while the company struggled to get the cars to consumers in Europe and China. Model 3 deliveries totaled 50,900 vehicles, missing analysts’ average estimate for 51,750. This bad news also comes at a time when the CEO, Elon Musk, made the Model 3 the linchpin of his global growth strategy.

Deliveries for Tesla’s more expensive, older models, the S and X, presented an even more alarming demand picture for 2019. Sales of both fell by more than half compared with the prior quarter. Trading at $274.96 at Friday’s close, Tesla shares have lost about 5% of their value in the past week, and 18% since the start of 2019. This pullback demonstrates the nervousness of investors who now increasingly believe Tesla is making decisions on the fly and reacting to challenges without deep-thinking.