Dunkin' Brands (DNKN) Boost Delivery Service With Grubhub
Zacks Investment Research | Mar 03, 2020 10:21PM ET
In a bid to expand delivery services across New York, Dunkin' Brands Group, Inc. (NASDAQ:DNKN) has announced an expansion of the brand's partnership with Grubhub Inc. (GRUB). This nationwide delivery plan was first launched in New York City in June 2019.
With this expansion, the company intends to connect customers with more than 800 participating Dunkin' restaurants across Connecticut, Long Island, New Jersey, New York City and Westchester. Dunkin’ Brands will offer delivery services through Grubhub as well as the company's New York-specific brand — Seamless. Moreover, to smoothen the operational experience, Grubhub has integrated into Dunkin's point-of-sale (POS) systems to provide speedy, accurate deliveries.
Stephanie Meltzer-Paul, Vice President of Digital and Loyalty Marketing for Dunkin' U.S. stated, "We've been encouraged by the positive guest response to the Dunkin' Delivers service launch in New York City back in June, and look forward to expanding in the market to keep Metro New York residents running on Dunkin' wherever they are."
Enhanced Delivery & Strong Digitalization Bodes Well
Considering rapid digitization in U.S. fast-casual restaurant sector, an increasing number of restaurants are deploying technology to enhance guest experience and drive traffic.
Notably, Dunkin’ Brands is growing in terms of its use of digital technology through DD card, DD mobile app, DD Perks rewards program, On-the-Go ordering and delivery. It also introduced multi-tender payment flexibility for the DD Perks program, which will provide more choice and convenience for Dunkin's on-the-go guests. These initiatives make Dunkin’ Brands more convenient and accessible to customers.
Furthering its delivery program, the company also expanded its delivery service to Miami, in partnership with DoorDash, in February 2019. Dunkin’ Brands covers more than 70% of Baskin-Robbins stores across the United States. Also, the company expects to see a larger percentage of Dunkin’ restaurants to open with drive-thrus, making it part of the company’s strategy to provide frictionless experience to guests.
Price Performance
Shares of the company have declined 4.4% in the past year against the Original post
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