DowDuPont Agriculture Unit Declares Multi-Brand Seed Strategy
Zacks Investment Research | May 17, 2018 08:52AM ET
DowDuPont Inc.’s (NYSE:DWDP) agriculture division, Corteva Agriscience, announced a new, focused multi-channel, multi-brand seed strategy for the United States. The move will help to increase access to the company's genetics, technology and traits across various agriculture distribution channels including agency, direct, retail, distribution and licensing.
Corteva Agriscience will implement this strategy through five regional corn and soybean seed brands in the United States, including Dairyland Seed, Hoegemeyer, NuTech, Seed Consultants and Terral. These brands will have expanded portfolio to better serve customers. Meanwhile, Brodbeck, Curry, Doebler's, Pfister and Prairie Brand will be combined with the five regional seed brands.
The company's global flagship seed brand, Pioneer, will continue with an industry leading, unique product portfolio and agency route-to-market approach. Mycogen and Terral brands will be serving the U.S. retail channel. The company will continue to sell cotton seed through its Phytogen brand and alfalfa through Alforex while maintaining the AgVenture independent network of regional seed companies.
The DowDuPont merger, which was closed last year, led to more than a dozen seed brands in the United States which sell Corteva Agriscience corn and soybean seed, genetics or traits.
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