Dollar General Q3 Earnings On Deck: Can DG Stock Reach New Highs?

 | Dec 03, 2019 04:48AM ET

Dollar General (NYSE:DG) is set to report its third quarter earnings before the market opens on Thursday, December 5. The discount retailer has put together a solid year as its shares have climbed 42% in 2019.

DG stock currently trades around 8% below its 52-week high of $166.98 per share and a strong quarterly report could potentially send it soaring to new highs.

However, some investors are worried that Dollar General might suffer the same fate as rival discount retailer, Dollar Tree (NASDAQ:DLTR) , which failed to impress Wall Street recently.

Can Dollar General Sustain Growth?

Dollar General separates itself from its rival Dollar Tree through its multiple-price-point business model and through DG market, which is its grocery brand. These two facets help Dollar General maintain its strong position in the discount retail market.

Dollar General has also launched a number of new initiatives this year. This includes its decision to bring its supply chain in-house, adding more fresh food options, and introducing more private-label goods. The retailer has invested around $55 million into its new programs, with the bulk of the money going into DG Fresh and Fast Track.

DG Fresh allows the retailer to more efficiently distribute fresh and frozen produce to its stores. Meanwhile, Fast Track is a new self-checkout initiative that can make shopping more efficient for consumers and also help better structure Dollar General’s operations.

The company’s Fast Track initiative can potentially dramatically improve consumer satisfaction as check-out times are often noted as a negative aspect of a customer’s experience at retailers. Dollar General is piloting the initiative in select stores.

Fast Track also aims to improve the logistics of its products from warehouse to stores. The company plans to optimize the way trucks are packaged and unloaded at stores by providing its items with shelf-ready packaging.