Do You Really Want To Own The Best Performing Stocks Of Every Year?

 | Feb 08, 2015 01:07AM ET

Earlier this week, I posted on Stocktwits that boring businesses could have incredibly successful stock stories. I gave an example of Costco (NASDAQ:COST), which is up 2000% in the past 20 years. One of the comments on my tweet was – “So buy & hold could be a winning strategy?”. My reply at the time – sure, if u pick the right stocks and don’t mind 50% to 80% drawdowns along the way.

Now, it is a good time to expand on my answer. Yes, buy and hold could be very lucrative, but only if you hold your winners and have an exit strategy. All stocks are price-cyclical. All trend eventually end. Yes, there are stocks like Costco, which keep bouncing and hitting all-time highs, but the majority of today’s big winners won’t recover from their deep pullbacks.

Buy and hold forever rarely works. The market graveyard is full of trends that last only a few quarters.

Yelp (NYSE:YELP) went from 20 to 100 in 2013; then it declined 50%. They just hit new 52wk lows last week.