Dismissing Gold Led To Some Hard Lessons In The Past

 | Nov 15, 2021 02:34PM ET

Back in December 1997, the Financial Times ran a now-infamous article titled “Death of Gold.”

In it, author Kenneth Gooding claimed that as an investment, “gold is a goner.” The crises of the past 10 years—the 1987 stock market crash, the Gulf War, Asia’s financial meltdown—had not resulted in higher demand, as one might expect. Gold was now a “mere metal” and a “bad investment,” Gooding concluded.

But as it happened, reports of gold’s death were greatly exaggerated. The next decade saw the precious metal steadily rise in price, eventually hitting a then-record $1,921 an ounce in August 2011, for an increase of approximately 580% from when the Times published its obituary.

Fast forward to today, and the same gloomy prognoses are being made about the “barbarous relic,” often by people who least understand it. And just as Gooding was proven wrong, today’s doomsayers will end up with egg on their face, I believe.

Consider last week. Gold performed as expected, rising 2.56%, following a monster Consumer Price Index report that showed inflation skyrocketing 6.2% in October compared with last year. After advancing for a seventh straight trading day on Friday, its longest winning streak since May, the yellow metal broke out of its downward trend going back to August 2020, when it hit its all-time high of $2,073.